A note about commissions and paid
One of the reasons there is so much great content available for
free on the Internet is because retailers and other businesses
will pay the owners of websites to feature them on their web
pages. Other programs that purport to do what mBB does do
exactly that accept paid advertising in many instances not
offering you any discount or savings. This includes other
national organizations like TicketMonster, the Entertainment
Benefits Group, Working Advantage, LifeMart as well as very
small local organizations that accept paid advertising without
benefit for members such as can be found elsewhere in the
Rochester area and other cities.
The websites offer online advertising spaces on their web pages
to these retailers in the same way that newspapers and
commercial TV stations do.
Better Benefits makes money from online advertising and the
information you’re reading explains how some or all of the
products, pages and/or clickable links may result in the website
receiving payment for featuring goods and services. We do
NOT, however, accept paid advertisements and will remove offers
that do not offer a savings or discount to our membership after
vetting that offer.
The payments helps mBB pay for the cost of running our site and,
employees and office space to help produce the online content we
distinguishes us from every other organization that offers
employee benefits or discounts as part of an enhanced benefits
program is that mBB is a 501(c)3 charitable organization.
A portion of the revenues we receive from such commissions goes
to support our efforts to provide for underprivileged children
in the communities we serve -
This page will explain how the advertising model many of these
organizations (including mBB) use, commonly known as affiliate
(or performance) marketing, works and how websites make money.
Affiliate marketing allows sites like mBB to have a business
relationship with a retailer who will reward them for promoting
them. This usually happens when a customer clicks through a link
on the original website to a retailer’s website and then buys
something. The payment is typically a commission payment for the
completed sale. Again, mBB ONLY promotes such
relationships where a discount or savings is available to our
Website owners may produce a wide variety of online content that
is not only aimed at engaging or informing their users, but also
generates consumer interest for advertisers. Content that is
based on a commercial relationship existing between a website
owner and an e-commerce advertiser is not always obvious.
affiliate marketing, monetized online content can take many
forms. Here are two of the most common methods to be aware of:
Many website owners will have
‘links’ embedded in text or articles on their websites.
These links look and behave in the same way as a normal link
and will redirect users to partner websites, where a
commercial relationship may exist. Websites like blogs and
consumer interest sites often use affiliate marketing to
make money from the written content on their websites using
links within the text. In this example, the links
highlighted in the blue are monetized text links.
A second example of affiliate
marketing are ‘banner ads’ that you see throughout the
Internet. In the example below from a blog called The Brides
Book you can see a banner along to top of the homepage of
this website dedicated to Etsy. Here the publisher
features a wide selection of content related to weddings and
has chosen a relevant banner ad to place on this page. The
ad will remain the same until Etsy or the publisher decide
to change it. This type of banner ad is common on such
sites at TicketsatWork, LifeMart, Entertainment Benefits
Group, Perks at Work, and Working Advantage.
Affiliate Marketing Networks
a user clicks on affiliate marketing advertising and that click
results in a sale the website owner will usually receive a
commission payment for driving that sale. This journey is
normally recorded by an intermediary company, called an
The affiliate network facilitates the relationship between the
website and advertiser. It owns and runs the technology that
manages the links and banners that website owners place on their
pages. Any sales that result from consumers clicking on those
links are then tracked and recorded by the advertiser with the
network providing details of which websites generated those
None of the advertising served by affiliate
marketing captures personal data relating to an online user
unless that data is specifically requested and entered by the
consumer, such as an enquiry for a service.
There are many different types of websites that make use of
affiliate marketing to monetize their content and mBB is one.
We participate with such affiliate marketing networks as
Commission Junction, Impact Radius, Pepperjam, Rakuten,
Linkshare, ShareASale, Awin, Flex Offers, Partnerize, Avantlink,
and others. If you are concerned about how affiliate marketing
is being used on a website that you have visited please email